The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government. FCM’s Strategic Plan calls upon FCM to work collaboratively to: a) expand national understanding and support of the role local governments play in meeting national objectives; b) shape the national agenda by influencing decision-makers and opinion-leaders to ensure that the interests of municipalities are met or exceeded; c) build capacity and knowledge, thereby encouraging initiative and innovation, which in turn helps local governments rise to the challenges they face; and d) share its knowledge and experience on the world’s stage, so that others may improve the quality of life in their communities.
The Policy and Public Affairs department integrates three functions that are central to the fulfillment of FCM’s mandate: Outreach & Engagement, Policy & Research and Communications & Events. The team operates in real-time, responding to fast moving political events and policy opportunities. Our influence and relevancy is built on the quality and depth of our work, and is deeply informed by our members who represent over 90% of the Canadian population. The department provides policy, advocacy and communications support to FCM’s National Board of Directors, Standing Committees and Forums, including the Big City Mayors’ Caucus, and develops national advocacy and engagement strategies with internal and external partners including FCM member municipalities.
FCM relies heavily on its digital communications channels (social media, website, email) to leverage its advocacy and policy work with a range of stakeholders, to engage with members, and to share the lessons and expertise gained from program initiatives.
Reporting to the Director of Communications, the Digital Communications Manager is responsible for developing and implementing FCM’s digital communications strategy, including the identification of best practices, and current and evolving social media trends. He/she continually assesses user requirements and provides recommendations on improving FCM’s web presence, including content management and integration to ensure optimal functionality. This position is also responsible for the direct oversight of the Digital Communications team.
- Manages digital communications team, to develop and execute digital communications solutions organization wide, advance FCM’s public-facing communications priorities, and help lead the organization’s mandate to grow our digital communications operations.
- Leads (researches, develops/designs & implements) the development of FCM’s digital communications strategy for all audiences (membership and general public). Digital communications is defined as: Social Media channels, email communications with members/supporters/general public, website maintenance, and other communications vehicles and tactics as required.
- Responsible for and develops publishing guidelines for all digital assets and ensures their promotion throughout the organization
- Ensures web editors align with the current content strategy through regular meetings to determine where the information best fits
- Manages editorial content of FCM’s bilingual website, ensuring that it remains current and relevant to website users
- Act as a key advisor in situations relating to online issues management and rapid-response needs
- Researches, analyses and recommends the integration of new tools (i.e. social and online media tools) to the Director as requested by various groups within the organization
- Oversees and contributes to the developments of website and social media analytics, prepares reports and recommendation for improvements of FCM’s digital communications
- Manages requirements for various microsites through assessment, analysis and recommendations, such as events, campaigns and special projects (election, events, etc.) and work with IS to implement
- Nurtures relationships with subject-matter experts throughout the organization to ensure an integrated and cohesive approach to all digital communications.
- People management including; hiring, coaching, planning, setting objectives and providing feedback and direction.
Knowledge and Experience
- Post-secondary education in communications, digital communications, journalism or a related discipline or a combination of education and experience that would be considered equivalent
- Six to eight years of professional experience in digital communications
- 2+ years experience in managing a team of staff
- Strong digital communications skills, including strategy development, writing content, and editing
- Expertise in current digital communications trends, marketing and customer-service, usability principles
- Hands-on experience in managing website content, including the coordination of content produced by web editors
- Experience with the following would be considered an asset:
- web content management tools (e.g., Sharepoint (intranet), Drupal 8 or similar, Ingeniux)
- statistical software and tools such as Google Analytics to produce web reports
- digital advertising and video production
- Superior writing and editing skills and demonstrated experience with developing dynamic, usable web content optimized for search engine visibility
- Experience with municipal/federal political environment is an asset
- Basic working knowledge of html and CSS
- Bilingual (English/French) is an asset
We thank all candidates for their interest; however we will only contact those selected for an interview. All the applications will be kept on file for six months following the hiring.