Salary band
$74,400 - $93,750
Policy and Public Affairs
Bilingual (English and French) is an asset
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The Federation of Canadian Municipalities (FCM) is the national voice of municipal governments, representing the interests of cities and communities with the federal government. FCM’s Strategic Plan calls upon FCM to work collaboratively to: a) expand national understanding and support of the role local governments play in meeting national objectives; b) shape the national agenda by influencing decision-makers and opinion-leaders to ensure that the interests of municipalities are met or exceeded; c) build capacity and knowledge, thereby encouraging initiative and innovation, which in turn helps local governments rise to the challenges they face; and d) share its knowledge and experience on the world’s stage, so that others may improve the quality of life in their communities.

The Policy and Public Affairs department integrates three functions that are central to the fulfillment of FCM’s mandate: Outreach & Engagement, Policy & Research and Communications & Events. The team operates in real-time, responding to fast moving political events and policy opportunities. Our influence and relevancy is built on the quality and depth of our work, and is deeply informed by our members who represent over 90% of the Canadian population. The department provides policy, advocacy and communications support to FCM’s National Board of Directors, Standing Committees and Forums, including the Big City Mayors’ Caucus, and develops national advocacy and engagement strategies with internal and external partners including FCM member municipalities.

FCM relies heavily on its communications team to leverage its advocacy and policy work with a range of stakeholders, to engage with members, and to share the lessons and expertise gained from program initiatives.

Major Purpose

The Media Advisor plans and executes media relations activities within the context of FCM’s advocacy mandate. As such, the Advisor has a strong understanding of the federal and municipal landscape, which supports effective networking with the Parliamentary Press Gallery, and regional\local reporters. The Advisor develops news releases, backgrounders, Q&As, and key messages, and ensures that media outreach is effective for print, broadcast and online news outlets.  Reporting to the Manager of Media Relations, the incumbent contributes to strategy development by ensuring strong media monitoring, including emerging news stories.

The Media Advisor is a member of the Politics and Public Affairs Department. Working with colleagues, the Media Advisor identifies key opportunities to secure media coverage of FCM’s advocacy priorities and works closely with the Board of Directors and key spokespersons to set up interviews and generate strong media coverage.  

Key Responsibilities

  • Generates media leads to generate coverage of FCM’s advocacy priorities;
  • Develops and grows national and regional networks of media contacts to generate news coverage and to ensure FCM perspectives are effectively captured;
  • Responds to media inquiries, assessing relevance to FCM advocacy priorities and identifying spokespersons
  • Drafts media backgrounders, Q&As, news advisories and releases, and other media products as required;
  • Monitors media coverage to identify emerging issues and provides strategic advice on FCM responses;
  • Identifies media opportunities in the national market and ensures a strong FCM presence;
  • Adapts media products to ensure their effectiveness for print, broadcast and online news outlets;
  • Coordinates and supports Board members and other spokespersons during media interviews;
  • Organizes news conferences and liaises with the Events Team to ensure all logistical issues are addressed;
  • Ensures effective media monitoring and takes actions to correct or amplify news coverage;
  • Ensures media statements, news releases and news coverage are extensively leveraged on social media.

 Knowledge and Experience

  • University degree or equivalent education, training and experience in journalism, media relations, or a related discipline;
  • Extensive experience in working with the Parliamentary Press Gallery, including francophone media and regional\local reporters;
  • Knowledge of the municipal-federal context combined;
  • Strong understanding of online news outlets as well as traditional print and broadcast media;
  • Excellent writing and editing skills in English are essential and a solid foundation in French is important;
  • Demonstrated ability to effectively reach out to media and generate news coverage; 
  • A minimum of five (5) years proven experience dealing directly with national, regional or local media, executing media relations plans, and supporting spokespersons;
  • Excellent interpersonal skills and judgment, and a high degree of initiative and versatility;
  • The possession of a well-developed network of trusted contacts in the Parliamentary Press Gallery, and in the national, regional and local news media;
  • Experience working with elected officials;
  • Proven ability to be organized and effectively handle many demands;
  • Capacity to work in a self-directed manner and demonstrated ability to work well within a team setting;Some domestic travel will be required for this role.

We thank all candidates for their interest; however, we will only contact those selected for an interview. All the applications will be kept on file for six months following the hiring.

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