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Webinar: Municipal Campaign Training for Women - Media Relations

Wednesday, January 25, 2012

Session summary

The United Nations defines 30 per cent as the minimum level of women's participation for government to reflect women's concerns. While women make up 52 per cent of the Canadian population, only 24 per cent are elected municipal politicians: 16 per cent of mayors and 25 per cent of councillors.

Based on current statistics, Canada would need more than 1400 more women elected to municipal office to reach the 30 per cent target. This represents an increase of approximately 100 women every year for the next 15 years.

This webinar provides valuable information for women who have not been able to attend the campaign workshops FCM has been offering across the country for the last two years. It focuses on media relations, and will include details on why and when to communicate with the media, how to write a press release, tips for interviews, and more.


  • Jennifer Mowbray, Program Manager, Women in Local Government, Federation of Canadian Municipalities


Page Updated: 21/12/2015